We ensured that the website was optimized for fast load times, by optimizing images and reducing page sizes wherever possible. Load time is critical for user engagement. Research has shown that users will abandon a website if it takes too long to load. According to Google, if a page takes longer than three seconds to load, 53% of mobile users will abandon it. By focusing on fast load times, we ensured that users stayed on the website and engaged with its content.
The website was built on a responsive framework, allowing it to adapt to different screen sizes and devices. This technique ensures a seamless user experience for all visitors. The responsive design allowed users to easily navigate the website, regardless of their device, which resulted in higher engagement rates.