The Kreativ Network recently worked with Great Lakes Insurance Agency to build a new website to better position the company for success in the highly competitive insurance market. The project’s focus was to create a website optimized for search engine visibility, user experience, and future lead generation campaigns.
The Kreativ Network began the project by researching the insurance industry, Great Lakes Insurance Agency’s target market, and competitors. We also analyzed user behavior to understand how people interact with insurance websites and what features are most important to them. Based on this research, we developed a website design that was intuitive and easy to navigate, with clear calls to action encouraging users to engage with the company.