The Kreativ Network recently had the opportunity to work with Copper Hop, a local brewery in St. Clair Shores, Michigan, to design and develop a new website that would help promote their services and generate leads. The project’s focus was to create a fast, responsive, and optimized website for search engines. Additionally, lead generation pages for their new event space that was soon to open. We also made it easy for users to book events and appointments through the website by integrating it with their current appointment platforms.
To start the project, The Kreativ Network conducted extensive research to understand the target audience of Copper Hop. Their preferences regarding booking events and appointments online were considered. We then developed a website design optimized for desktop and mobile devices, focusing on user experience and ease of use. The website design included a section dedicated to showcasing the brewery’s offerings and new event space. We also included an easy-to-use appointment booking system.
A Strong SEO
Foundation
Foundation
One of the key focuses of the project was search engine optimization (SEO). We ensured that the website was optimized for search engines, focusing on local SEO, which is particularly important for small businesses. We used keyword research to identify the most relevant keywords for Copper Hop and optimized the website’s content accordingly. This resulted in higher visibility on search engine results pages (SERPs), which helped drive more traffic to the website.
We also ensured that the website was optimized for fast load times by optimizing images and reducing page sizes wherever possible. Load time is critical for user engagement. Research has shown that users will abandon a website if it takes too long to load. By focusing on fast load times, we ensured that users stayed on the website and engaged with its content.
Built On A Responsive FrameworkÂ
The website was built on a responsive framework, allowing it to adapt to different screen sizes and devices, ensuring a seamless user experience for all visitors. The responsive design allowed users to easily navigate the website, regardless of the device they were using, which resulted in higher engagement rates.
One of the critical features of the website was the event booking system. We integrated the website with Copper Hop’s current appointment platforms, which made it easy for users to book events and appointments with just one click. This integration helped to streamline the booking process, resulting in higher conversion rates and a more efficient lead generation channel.
Post Launch Details
After launching the website, we continued to monitor its performance and make improvements as needed. We tracked user behavior using analytics tools and made adjustments to the website’s design and content to improve engagement and conversion rates. As a result of our efforts, the website’s traffic and engagement metrics improved significantly, and Copper Hop saw a significant increase in event bookings and lead generation.
In conclusion, The Kreativ Network’s work with Copper Hop succeeded. By focusing on responsive design, fast load times, and search engine optimization, we created a website that helped promote their services and generate leads. Our integration of the event booking system with their current platforms was critical. It helped to streamline the booking process and resulted in higher conversion rates. By having a solid search engine presence, Copper Hop was able to attract more visitors to their website and generate more leads for their business.
