We optimized the website for fast load times by optimizing images and reducing page sizes wherever possible. Load time is critical for user engagement, as research has shown that users will abandon a website if it takes too long to load. In fact, according to Google, if a page takes longer than three seconds to load, 53% of mobile users will abandon the page. By focusing on fast load times, we ensured that users stayed on the website and engaged with its content.
We built the website on a responsive framework, allowing it to adapt to different screen sizes and devices. This technique ensures a seamless user experience for all visitors. The responsive design allowed users to easily navigate the website, regardless of their device, which resulted in higher engagement rates.