The Kreativ Network recently had the pleasure of working with Mojo in the Morning, a popular radio show in Metro Detroit, to design and develop a new website that would help them promote their Breaking & Entering Christmas Wish program. This program collects donations from listeners and uses them to bring the holiday spirit to families who are experiencing misfortune. The project focused on creating a fast, responsive website that showcased past and present Christmas wishes. While also making it easy for users to donate and submit their stories to the Mojo in the Morning team.
To start the project, the Kreativ Network conducted extensive research. Understanding the preferences of the Mojo in the Morning show’s target audience was essential. We then developed a website design optimized for desktop and mobile devices, focusing on user experience and ease of use. The website design included a section dedicated to showcasing past and present Christmas wishes and an easy-to-use donation page. We then created a form for users to submit their stories to the Mojo in the Morning team.
Creating a Fast and Efficient Website Layout
We optimized the website for fast load times by optimizing images and reducing page sizes wherever possible. Load time is critical for user engagement, as research has shown that users will abandon a website if it takes too long to load. In fact, according to Google, if a page takes longer than three seconds to load, 53% of mobile users will abandon the page. By focusing on fast load times, we ensured that users stayed on the website and engaged with its content.
We built the website on a responsive framework, allowing it to adapt to different screen sizes and devices. This technique ensures a seamless user experience for all visitors. The responsive design allowed users to easily navigate the website, regardless of their device, which resulted in higher engagement rates.
Easy to Use Donation Integration
One of the key features of the website was the Breaking & Entering Christmas Wish program section. We created an easy-to-use donation page and a form for users to submit their stories to the Mojo in the Morning team. This made it simple for users to donate and to share their stories, which helped to increase user engagement on the website.
After the website was launched, we continued to monitor its performance and make improvements as needed. We tracked user behavior using analytics tools and made adjustments to the website’s design and content to improve engagement and conversion rates. As a result of our efforts, the website’s traffic and engagement metrics improved significantly, and Mojo in the Morning saw a significant increase in donations and submissions for the Breaking & Entering Christmas Wish program.
In conclusion, The Kreativ Network’s work with Mojo in the Morning was a success. By focusing on fast load times, responsive design, and an easy-to-use interface for users to donate and submit their stories, we were able to create a website that helped promote the Breaking & Entering Christmas Wish program and increase user engagement. Our focus on fast load times was particularly important, as load time is critical for user engagement and abandonment rates. By optimizing load times, we were able to ensure that users stayed engaged and connected with Mojo in the Morning’s content.
