There are several metrics you can use to measure the success of your social media management efforts, such as impressions and engagement level. You can also see how much reach a post or campaign has among your followers and fans, as well as other organic activity from people who don’t follow you. Some other areas you can gauge for your Social Media Marketing Efforts:

  • Engagement (likes, comments, shares)
  • Followers
  • Traffic to your website
  • Leads and conversions
  • The brand sentiment (positive vs. negative mentions)